Vodafone is the third largest mobile player in Australia, being operated by Vodafone Hutchison Australia (VHA). It is a 50:50 joint venture between Vodafone group plc and Hutchinson3G Australia.
Having more than 6.8 million Vodafone and 3 customers in Australiais a great feat which was only 6.3 million in 2010.
The products offered include prepaid and post paid mobile services on GSM and 3G UMTS mobile networks. With that Vodafone’s GSM, 3G 2100 MHz, 3G 900 MHz, 3G 850 MHz are popular. The GSM mobile service on 900 MHz and 1,800 MHz covers 95% of the population in Australia.
Vodafone phones are sold in almost 16000 retail outlets in Australia, some of which include Priceline, VideoEzy, Kmart, Harvey Norman and other authorized service dealers.
This organization is not involved in commercial business but takes active part in sponsoring Australian sports teams. They are proud sponsors of Australian Test Cricket team and International test series played in summers. It’s a vital part of their marketing mix in both Australia and globally which focuses on engaging different communities as they grow their network. An organization this big does not only focus on making money but also to support charitable organizations. Vodafone understands the needs of its country and helps charitable institutions so that they are not left out in the community.
Popular applications amongst users are My Vodafone, Vodafone Guardians, Vodafone Central being free to explore within Australia.
There were problems noticed in 2010 and the customers began to notice the service getting terribly worse- inability to make calls, call drop pouts, slow data and text messages. In 2012 February, THE AUSTRALIAN reported that Vodafone lost 100,000 of its worthy customers.
Earlier this month Vodafone announced that prepaid users will no longer be able to access social networks like Twitter, Facebook free of cost. “If the prepaid users use these networks regularly then it’s going to chew down a lot of their credit, being a disappointment for them”, said the spokesperson for a consumer representative group.
Something which stirred up the audience was that Vodafone’s rival Telstra was far ahead of launching the 4G network which gave them an upper hand altogether whereas Vodafone is not expected to launch a 4G network until mid 2013, and by that time others would be a step closer in developing state of the art technologies. Though it can take comfort in the fact that Telstra’s 4G covers only 40% of the Australian population while Optus’s is confined to Sydney, Perth, Melbourne and NewCastle. Even then, the other two have a head start on Vodafone.