Established in 1974 by the earnest efforts of John Barbuto, now having 93 stores and revenue of about AUD $2.33 billion, JB HiFi Australia is the biggest retailer of music CD’s, music DVD’s, DVD movies and consumer electronics. They provide largest home entertainment in Australiacatering the needs of wide range of users. They deal in car entertainment, iPods, games and game consoles, speakers, home theatre, GPS navigator, printers and inks, digital still cameras, video cameras, DJ and pro audio, home appliances like coffee machines, vacuum cleaners, air conditioners and heating, virtually everything related to electronics! JB HiFi hardly leaves the room for you to walk; wall to ceiling, ceiling to wall, you would find products that can fit anywhere.
JB HiFi also has a commercial division for businesses with commercial needs, where the motive is bulk purchasing for marketing and promotional needs.
This online store offers a massive ambit of music genres and is one of the few who offer albums and CD’s- which are to be released in, say, late January or at the first week of February- for pre orders. People can pre order and have their products delivered as soon as they reach the Australian boundaries. Also, you can choose from different categories of CD’s classified by costs- either you want to purchase a $10 one or $15 one.
Shoppers love to get something for nothing! Retailers know this and have used freebies and giveaways so as to attract a large audience. Here you can get great deals like, “Buy a computer or tablet and get 12 months free unlimited music”. Not many store offer this much convenience and facility. The chain is succeeding by taking more of its products online as nowadays people prefer shopping while at home as it provides them ease to view the products online without tiring themselves out in the stores, having the products in front of them and a click away. Free monthly trials are a part of their promotional scheme as well which gives the ultimate benefit to the customer.
The mechanism that sets them apart from others is the visuals and graphics and high quality images which show the product as it looks like in reality. It looks so real that you could reach out and touch it with your fingers! This formatting makes shopping easier, cheaper and more enjoyable for customers. It’s like a theatre, where you see art, creativity, and entertainment; hence setting them apart from everyone else.
Businesses like these will continue to prosper and drive growth in Australia, making our country a part of global industry. JB HiFi’s online retailing is only a small component of its business; we are still far off some advanced economies but nevertheless increasing in size and operations.